Day & Night Hairdressers
Project Overview
Day & Night Hairdressers is an established hair salon based in Amsterdam, Netherlands, providing professional hairdressing services for women, men and children. Since its establishment in 2011, the salon has built a strong reputation for personalised service, experienced stylists and a welcoming environment across its locations. As the business continued to grow, it required a modern digital platform that accurately represented its brand and enabled clients to explore its services with ease.
To support these objectives, Star IT Euro designed and implemented a customised digiBeauty platform, creating a professional digital presence that brings together hair services, salon information, appointment enquiries and customer engagement within a single integrated platform. The solution was developed to strengthen the salon’s online presence while providing visitors with a clear and intuitive experience.
The Challenge
As Day & Night Hairdressers expanded its services and customer base, the business required a digital platform capable of presenting multiple hair services in a clear, organised and professional manner. The platform needed to communicate the salon’s expertise, introduce its experienced team and provide an intuitive journey for both new and existing clients. The project also required a scalable platform that could support future digital marketing activities, improve online visibility, enhance the mobile user experience and establish a stronger digital foundation for continued business development.
Our Solution
Star IT Euro developed a bespoke digiBeauty platform tailored specifically to the needs of Day & Night Hairdressers. The solution combined a modern, responsive digital platform with a well-structured information architecture, enabling visitors to explore hair services, salon information, styling options and customer enquiries through a single integrated experience. The platform was designed to deliver an intuitive user experience while supporting search visibility, simplifying customer enquiries and providing a scalable digital foundation capable of supporting the salon’s future growth and ongoing marketing activities.
Key Features
- Custom digiBeauty platform designed for a growing hair salon business.
- Responsive platform optimised for desktop, tablet and mobile devices.
- Structured presentation of hair services, pricing and salon information.
- Standard online booking integration.
- Customer enquiry and contact functionality.
- Standard SEO package.
- Smart Social Media Marketing integration.
- Social Advertising Teaser (SAT).
- Content structure designed to support future digital marketing.
Technologies Used
- digiBeauty Platform
- Custom Platform Development
- Responsive Platform Design
- Standard Search Engine Optimisation (SEO)
- Online Booking Integration
- Smart Social Media Marketing (SSMM)
- Social Advertising Teaser (SAT)
- Mobile Optimisation
- Contact & Enquiry System